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Approaching Online Press

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thumb it up Sarah Jacquet
Readers of trade publications read for various reasons and come from all sectors of the same industry. At various stages of their careers, they will tap into their preferred online community for their daily in-take of news and feature articles.

The simplest way to grab the attention of a B2B publication editor is an inquiry email. Ask what they need, want and what their readers like. Given that hundreds of media releases are available online every day, you want to make sure yours is at the top of the pile. The personal contact coupled with story relevancy is essential.

What's in a news story?

News editors will search news sources and online media rooms daily. Depending on the industry, typically trade publications report on:

• A new product launch.
• Up-dated services.
• Technology up-dates
• Findings from a study, customer questionnaire or survey results.
• Trends in your consumer behaviours.
• Changes in key staff.
• Major change in company structure.
• Brand relaunches.
• Your response to industry issues.

Editors will also build up a list of regular writers. Many contribute a series of features and columns on specific topics of interest such as successful methods and processes, winning services and products, and more details on industry trends and issues.

Top Tips:

• Ask the publication for their media pack, this will give the outline of readership.
• Ask the editor what topics are currently of interest to their readers.
• Write your releases and articles for the right audience; trade and consumer readers are not the same.
About the Author:
Sarah Jacquet works in B2B, B2C, print and web-based media communications within the local, national and international market place. www.writeup.com.au Contact Us Email: contact@writeup.com.au
 

 

No. of Times this article has been viewed : 265
Date Published : Mar 13 2009

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