There are three things you can do right now to change the way people see you. How people see you mainly has to do with the type of person you purposely or accidentally present for them to see.
With that in mind ...
1. Evaluate your current image. Are your readers doing what you want them to do? Are they buying from you? Are they at least taking the time to look at the products you recommend to them? If not, take an honest look at yourself and ask yourself if you're presenting a person that is worth (or appears to be worth) listening to and buying from.
If not, take steps to make yourself be or at least appear to be that type of person. Use the next two steps I'm giving you to portray the image of someone who your readers can see themselves looking to for answers, guidance and support on the way to achieving their goals. All people really care about is their goals and anyone who seems to want to help them reach those goals.
People will evaluate you based on how much they think you can help or hurt them on the way to what they want. That's why it's so vitally important that you give the best information you can.
2. Take a good look at your surroundings. Generally you want to do the opposite of what the majority of other people do because being a part of the "herd" will get you what the "herd" gets. A small share of whatever they're fighting over. You have to remove yourself from the group and do what it takes to show your readers that you are different from the average free information publishing, commission-hungry, only care about themselves marketers out there.
Only people who do what others aren't doing get noticed. Period. If you're doing the same thing everyone else is doing then why would potential buyers pay any attention to you at all? You cannot have a "me too" business. Take some time to figure out what others in your market (your competitors) are doing so you can see how to consciously make yourself look better than they do.
It's as simple as that. What you want to do is put yourself in a position where your readers see that you are making an effort to connect with them while the majority of the other newsletters and email courses they're subscribed to are full of ads, recycled junk written by someone who's desperate for a commission check.
3. Figure out what your readers want and give it to them without thinking so much about what's in it for you. I know that doesn't sound right but what you have to understand is that people are loyal to other people who are loyal to them. You can't expect your readers to do something for you when you aren't willing to do something for them first so you have to be willing to be the one to initiate the relationship. Extend your hand and invite your readers to accept your invitation.
Your main job is to serve your readers. Not to get them to buy from you. They will buy, but only when they feel like you've done a good enough job of catering to their needs first.
About the Author:
Ron Barrett writes about, and teaches newbies, how to become successful with Information Marketing. Find out more about him and the information he shares at his blog,
Ron-Barrett.com. While you are there, sign up for his Knowledge, Application, Results (K.A.R.) newsletter where he shares more 'insider' secrets to becoming successful with Information Marketing.
No. of Times this article has been viewed :
429
Date Published :
Feb 18 2009